Public Relations Writing

These samples were created for COM 308 Public Relations Writing. For this course, we were asked to write as if we were employed by a local non-profit of our choice. I chose the Kaleida Health Foundation.

Pitch Letter

Story Idea Memo

Print News Release

Email News Release

Biographical Sketch

Fact Sheet

Letter to the Editor

How-To Article

Content Writing

Blog Post I interviewed a placenta donor and wrote this Unyts Blog post about her experience to give readers a more personal perspective on placenta donation.

Blog Post To bring attention to National Eye Donor Month, I interviewed a two-time cornea transplant recipient and wrote this Unyts Blog post about his story.

Interview Article Posing as the Ted's Hot Dogs mascot Mr. Ted, I wrote this article based on an interview with John Wolford, the Ted's facilities manager. I conducted almost a dozen of these interviews with members of the Ted's management, and I wrote a similar article for each one. The articles were published regularly on the Ted's Facebook page.

Social Media Analytics

I created this multi-page summary to report my findings about a monthly feature on a company's blog. I analyzed the amount and type of traffic the feature blog posts recieved as well as how posts about these articles fared across the three social media platforms used by the company.

The main goals of this project were to evaluate how successful the blog posts have been over their first three years and to judge how effective each social media platform has been in driving traffic to the blog posts.

In addition to this report, I provided suggestions for improvements, A/B testing, and metrics to continue watching closely; this section has been omitted to keep the company's identity private.

Analytics Report

Graphic Design

WEDI Buffalo Fundraising Poster This was created for our client, WEDI Buffalo, in Campaigns in PR and Advertising. I created the design and used a combination of brand-new and updated copy from the WEDI Buffalo website.

WEDI Buffalo Trifold Brochure This was created for my group's client, WEDI Buffalo, in Campaigns in PR and Advertising. I designed the brochure and used a combination of new and updated copy taken from the WEDI Buffalo website.

Africa Day Poster This was created as part of an event proposal for The West Side Bazaar, my group's client in Campaigns in PR and Advertising.

Trifold Brochure This is one of four brochures I redesigned for Unyts during my internship. With a new look and updated copy, these brochures are now consistent with Unyts' current branding and message.

Two-Page Article Layout This two-page article layout was created for a mock Buffalo State college magazine using provided copy.

Employee Newsletter This is one of the monthly employee newsletters I designed for Ted's Hot Dogs. Copy for the first three sections was provided but required editing; I added the last section myself.

Recipe Card During my internship at Ted's Hot Dogs, I was asked to design these retro-modern recipe cards for feature posts on the Ted's Facebook page. The original recipies were provided by a store manager and edited for clarity.